Denison, TX 75020 424 W Main Street

The Rialto Theater, an eclectic design of Scottish architect John Tulloch, opened October 4, 1920, and has been a historic gem nestled in the heart of Downtown ever since. With its prime location on Main Street, this iconic theater has witnessed the transformation of the city over the years—most recently with the ongoing $30 million renovation of Main Street. Throughout its rich history, The Rialto has been a hub for entertainment, hosting a variety of concerts (The Marx Brothers, Gene Autry, Roy Rogers, John Wayne, Elvis Presley, and more), special events, and movie screenings that have brought joy to the community. To help determine the theater's future, The University of Dallas has completed a comprehensive analysis to explore redevelopment options. As-built drawings and renderings showcasing what the theater could become are attached. In addition, the City offers development incentives, including grants that can cover up to half the cost of installing a fire suppressant system, as well as a façade improvement grant to assist with exterior restoration. Imagine The Possibilities Tour showcased The Rialto’s potential, envisioning a rooftop event space and a transformed fly tower serving as a kitchen.